Consumer Attitudes to Food Quality Products by Marija Klopčič Abele Kuipers Jean-François Hocquette

Author:Marija Klopčič,Abele Kuipers,Jean-François Hocquette
Language: eng
Format: epub
Publisher: Springer Nature

Keywords

organic products market trends consumer behaviourWestern Balkan Countries

Introduction

Organic food production should contribute to an improvement in the quality of human life, preservation of the natural environment and protection of animal welfare. This system of production works in accordance with the principles of sustainable development (Gladvin et al., 1995). There is a European consumer trend of growing interest in organic food products. This parallels the overall trend towards a more health-oriented life style and growing concerns about sustainable development (Hjelmar, 2011; Ozimek and Zakowska-Biemans, 2011; Ruiz De Maya et al., 2011).

The production of organic products started to develop in Western Balkans Countries (WBC) only recently. The market for organic products is still a niche market. The consumption of organic products is still limited and at very low level but with the expectations of growth. As consumers of organic products are difficult to identify in all WBC, and comprehensive data on the organic market is not available, the aim of this paper is to better understand consumer demand as well as the situation in the market. This is achieved through an experts’ survey built according to the Delphi methodology. The paper is organized in five parts. The first part provides a short description of the current situation of the organic sector in WBC. In the second part, the analyses and results of the experts’ survey are presented covering all six WBC. The third part of the paper deals with some comments on consumer behaviour, and the main conclusions about organic food development in the WBC are presented in the fourth part.

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